:root{
  --ground:#F4F1EA; --paper:#FFFDF8; --sand:#E9E3D5; --line:#DAD4C6;
  --ink:#1B1A17; --muted:#4A463E; --quiet:#6B665B;
  --accent:#A8441F; --accent-dark:#7E3216;
  --serif:"Fraunces",Georgia,serif; --sans:"IBM Plex Sans","Helvetica Neue",sans-serif;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
body{margin:0;background:var(--ground);color:var(--ink);font-family:var(--sans);font-size:18px;line-height:1.6}
img{max-width:100%}
a{color:var(--accent)}a:hover{color:var(--accent-dark)}
:focus-visible{outline:3px solid var(--accent);outline-offset:3px;border-radius:4px}
.wrap{max-width:1248px;margin:0 auto;padding:0 32px}
h1,h2,h3{margin:0}
h1,h2{font-family:var(--serif);font-weight:400;letter-spacing:-.02em;line-height:1.05}
p{margin:0}

/* nav */
.nav{border-bottom:1px solid var(--line)}
.nav .wrap{display:flex;justify-content:space-between;align-items:center;min-height:84px;gap:24px}
.brand{display:flex;align-items:center;gap:12px;text-decoration:none;color:var(--ink)}
.brand span{font-family:var(--serif);font-size:26px;font-weight:600}
.nav nav{display:flex;align-items:center;gap:32px;font-weight:500;font-size:16px}
.nav nav a{color:var(--ink);text-decoration:none}
.nav nav a:hover{color:var(--accent)}
.btn{display:inline-flex;align-items:center;justify-content:center;min-height:52px;padding:0 26px;border-radius:999px;font-weight:600;font-size:17px;text-decoration:none;border:0;cursor:pointer;font-family:inherit}
.btn-dark{background:var(--ink);color:var(--ground)!important}
.btn-accent{background:var(--accent);color:#fff!important}
.btn-accent:hover{background:var(--accent-dark)}
.btn-line{border:1.5px solid var(--ink);color:var(--ink)!important;background:transparent}
.nav .btn{min-height:44px;font-size:15px;padding:0 20px}
@media (max-width:900px){.nav nav a:not(.btn){display:none}}

.kicker{font-size:15px;font-weight:600;color:var(--accent);margin-bottom:14px}
section{padding:110px 0}

/* hero */
.hero .wrap{display:grid;grid-template-columns:1.1fr 1fr;gap:72px;align-items:center}
.hero h1{font-size:clamp(46px,6.2vw,84px)}
.hero h1 em{font-style:italic;color:var(--accent)}
.hero .lede{font-size:21px;color:var(--muted);max-width:560px;margin-top:28px}
.cta-row{display:flex;gap:16px;flex-wrap:wrap;margin-top:36px}
.sheet{background:var(--paper);border:1px solid var(--line);border-radius:20px;padding:36px;box-shadow:0 30px 60px -30px rgba(27,26,23,.25)}
.sheet-head{display:flex;justify-content:space-between;align-items:baseline;border-bottom:1px dashed #CFC8B8;padding-bottom:16px;margin-bottom:20px;gap:12px;flex-wrap:wrap}
.sheet-head b{font-family:var(--serif);font-weight:400;font-size:28px}
.sheet-head small{font-size:14px;color:var(--quiet)}
.sheet dl{margin:0;display:grid;grid-template-columns:130px 1fr;gap:16px 16px}
.sheet dt{font-size:14px;color:var(--quiet);padding-top:3px}
.sheet dd{margin:0;font-size:18px;line-height:1.45}
.chips{display:flex;gap:10px;flex-wrap:wrap;margin-top:24px}
.chip{font-size:14px;padding:8px 14px;border-radius:999px;background:var(--sand)}
.chip.on{background:var(--accent);color:#fff}
.sheet .note{font-size:13px;color:var(--quiet);font-style:italic;margin-top:16px}

/* dark band */
.band{background:var(--ink);color:var(--ground)}
.band .wrap{display:grid;grid-template-columns:1fr 1fr;gap:72px}
.band h2{font-size:clamp(36px,4vw,56px)}
.band p{font-size:20px;color:#D8D2C4}
.band p+p{margin-top:22px}

/* steps */
.head{max-width:760px;margin-bottom:56px}
.head h2{font-size:clamp(38px,4.4vw,60px)}
.head p{font-size:19px;color:var(--muted);margin-top:18px}
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:28px;list-style:none;margin:0;padding:0}
.steps li{background:var(--paper);border:1px solid var(--line);border-radius:20px;padding:36px}
.steps .num{font-family:var(--serif);font-size:60px;line-height:1;color:var(--accent)}
.steps h3{font-size:25px;font-weight:600;margin:18px 0 12px}
.steps p{color:var(--muted)}

/* tools */
.tools{background:var(--sand)}
.tool-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.tool{background:var(--paper);border-radius:14px;padding:30px}
.tool small{font-size:14px;color:var(--quiet)}
.tool h3{font-size:21px;font-weight:600;margin:8px 0}
.tool p{color:var(--muted);font-size:17px}

/* fit */
.fit .wrap{display:grid;grid-template-columns:1fr 1fr;gap:48px}
.fit-col{border-top:2px solid var(--ink);padding-top:24px}
.fit-col h3{font-family:var(--serif);font-weight:400;font-size:32px;margin-bottom:16px}
.fit-col ul{margin:0;padding-left:20px;color:var(--muted)}
.fit-col li+li{margin-top:10px}

/* pricing */
.prices{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.price{border:1px solid var(--line);border-radius:20px;padding:36px;background:var(--paper);display:flex;flex-direction:column;gap:18px}
.price.feature{background:var(--ink);color:var(--ground);border-color:var(--ink)}
.price.feature p{color:#D8D2C4}
.price .tag{font-size:13px;font-weight:600;padding:6px 12px;border-radius:999px;background:var(--accent);color:#fff;align-self:flex-start}
.price h3{font-size:22px;font-weight:600}
.price .amt{font-family:var(--serif);font-size:46px;line-height:1}
.price .amt span{font-size:19px;color:var(--quiet)}
.price p{color:var(--muted);font-size:17px}
.price ul{margin:0;padding-left:20px;font-size:16px}
.price .btn{margin-top:auto}

/* faq */
.faq .wrap{display:grid;grid-template-columns:1fr 2fr;gap:64px}
.faq h2{font-size:clamp(38px,4vw,52px)}
details{border-top:1px solid var(--line);padding:22px 0}
details:last-of-type{border-bottom:1px solid var(--line)}
summary{font-size:20px;font-weight:600;cursor:pointer;list-style:none;display:flex;justify-content:space-between;gap:16px}
summary::-webkit-details-marker{display:none}
summary::after{content:"+";font-weight:400;font-size:26px;line-height:1;color:var(--accent)}
details[open] summary::after{content:"–"}
details p{color:var(--muted);margin-top:12px}

/* book */
.book-card{background:var(--accent);color:#fff;border-radius:28px;padding:72px;display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:start}
.book-card h2{font-size:clamp(36px,4vw,56px)}
.book-card > div > p{font-size:19px;color:#FBEDE6;margin-top:22px}
.book-card a{color:#fff}

/* forms */
.form{background:var(--paper);color:var(--ink);border-radius:20px;padding:36px;display:grid;gap:18px}
.row2{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.field{display:flex;flex-direction:column;gap:7px}
.field label,.field legend{font-size:15px;font-weight:600}
.field .hint{font-size:14px;color:var(--quiet);font-weight:400}
input[type=text],input[type=email],input[type=tel],input[type=url],input[type=number],select,textarea{
  min-height:48px;border:1px solid #CFC8B8;border-radius:10px;padding:10px 14px;font-size:16px;font-family:inherit;background:#fff;color:var(--ink);width:100%}
textarea{resize:vertical;min-height:110px}
fieldset{border:0;padding:0;margin:0}
.opts{display:flex;flex-wrap:wrap;gap:10px;margin-top:4px}
.opt{display:inline-flex;align-items:center;gap:8px;min-height:44px;padding:0 14px;border:1px solid #CFC8B8;border-radius:999px;background:#fff;font-size:15px;cursor:pointer}
.opt input{accent-color:var(--accent);width:18px;height:18px;margin:0}
.opt:has(input:checked){border-color:var(--accent);background:#FBEDE6}
.hp{position:absolute;left:-9999px}
.form .btn{width:100%;min-height:56px;font-size:18px}
.small{font-size:14px;color:var(--quiet)}

/* intake page */
.page-head{padding:80px 0 40px}
.page-head h1{font-size:clamp(40px,5vw,68px);max-width:880px}
.page-head p{font-size:20px;color:var(--muted);max-width:680px;margin-top:22px}
.intake{padding:0 0 110px}
.intake .form{max-width:880px;padding:48px;gap:0}
.part{padding:36px 0;border-top:1px solid var(--line);display:grid;gap:20px}
.part:first-of-type{border-top:0;padding-top:0}
.part h2{font-size:32px}
.part > p{color:var(--muted);font-size:17px;margin-top:-10px}
.progress{position:sticky;top:0;z-index:5;background:var(--ground);border-bottom:1px solid var(--line)}
.progress .wrap{display:flex;gap:22px;overflow-x:auto;min-height:56px;align-items:center;font-size:15px;font-weight:500}
.progress a{color:var(--muted);text-decoration:none;white-space:nowrap}
.progress a:hover{color:var(--accent)}

/* footer */
footer{padding:80px 0 56px;color:var(--quiet);font-size:15px}
footer .wrap{display:flex;justify-content:space-between;align-items:end;gap:24px;flex-wrap:wrap}
footer b{font-family:var(--serif);font-weight:400;font-size:24px;color:var(--ink);display:block;margin-bottom:6px}
footer .links{display:flex;gap:24px;flex-wrap:wrap}

/* responsive */
@media (max-width:960px){
  section{padding:80px 0}
  .hero .wrap,.band .wrap,.fit .wrap,.faq .wrap,.book-card{grid-template-columns:1fr;gap:40px}
  .steps,.tool-grid,.prices{grid-template-columns:1fr}
  .book-card{padding:40px 28px}
}
@media (max-width:600px){
  .wrap{padding:0 20px}
  .row2{grid-template-columns:1fr}
  .sheet dl{grid-template-columns:1fr;gap:4px 0}
  .sheet dd{margin-bottom:12px}
  .intake .form{padding:28px 20px}
  .form{padding:26px 20px}
}

/* ---- v2 additions ---- */
.menu-btn{display:none;min-height:44px;min-width:44px;border:1.5px solid var(--ink);border-radius:999px;background:transparent;font:600 15px var(--sans);padding:0 16px;cursor:pointer;color:var(--ink)}
@media (max-width:900px){
  .menu-btn{display:inline-flex;align-items:center}
  .nav .wrap{flex-wrap:wrap}
  .nav nav{display:none;width:100%;flex-direction:column;align-items:flex-start;gap:4px;padding:8px 0 20px}
  .nav nav.open{display:flex}
  .nav nav a:not(.btn){display:flex;align-items:center;min-height:44px;font-size:18px}
  .nav nav .btn{margin-top:8px}
}
.skip{position:absolute;left:-9999px;top:0}
.skip:focus{left:16px;top:16px;background:var(--ink);color:#fff;padding:10px 16px;border-radius:8px;z-index:10}

/* operators band */
.operators .wrap{display:grid;grid-template-columns:1fr 1fr;gap:72px;align-items:center}
.operators h2{font-size:clamp(38px,4.4vw,60px)}
.operators .lead{font-size:20px;color:var(--muted);margin-top:22px}
.compare{display:grid;gap:14px}
.compare div{display:grid;grid-template-columns:1fr 1fr;border:1px solid var(--line);border-radius:14px;overflow:hidden;background:var(--paper)}
.compare span{padding:16px 18px;font-size:16px}
.compare span:first-child{color:var(--quiet);border-right:1px solid var(--line)}
.compare span:last-child{font-weight:500}
.compare .labels{border:0;background:transparent}
.compare .labels span{font-weight:600;color:var(--ink);padding:0 18px;border:0}
.flag{display:inline-flex;align-items:center;gap:10px;margin-top:28px;font-weight:600;font-size:16px}
.flag svg{flex:none}

/* industries grid */
.ind-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.ind{display:flex;flex-direction:column;gap:10px;padding:30px;border-radius:14px;background:var(--paper);border:1px solid var(--line);text-decoration:none;color:var(--ink)}
.ind:hover{border-color:var(--accent)}
.ind h3{font-size:22px;font-weight:600}
.ind p{color:var(--muted);font-size:17px}
.ind .go{margin-top:auto;padding-top:8px;color:var(--accent);font-weight:600;font-size:16px}

/* testimonials */
.quotes{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.quote{margin:0;background:var(--paper);border-radius:16px;padding:32px;display:flex;flex-direction:column;gap:18px;border:1px solid var(--line)}
.quote blockquote{margin:0;font-family:var(--serif);font-size:21px;line-height:1.45}
.quote figcaption{margin-top:auto;font-size:15px;color:var(--quiet)}
.quote figcaption b{display:block;color:var(--ink);font-size:16px}
.quote .ind-tag{font-size:13px;font-weight:600;color:var(--accent)}

/* calculator */
.calc{display:grid;grid-template-columns:1fr 1fr;gap:48px;background:var(--paper);border:1px solid var(--line);border-radius:24px;padding:48px}
.calc h2{font-size:clamp(34px,3.6vw,48px)}
.calc .inputs{display:grid;gap:18px}
.calc output{display:block;font-family:var(--serif);font-size:clamp(48px,6vw,76px);line-height:1;color:var(--accent);margin:18px 0 8px}
.calc .res p{color:var(--muted)}
.calc input[type=range]{width:100%;accent-color:var(--accent);min-height:44px}
.calc .val{font-weight:600}

/* industry page */
.pains{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;list-style:none;padding:0;margin:0}
.pains li{border-top:2px solid var(--ink);padding-top:18px;font-size:18px;color:var(--muted)}
.pains li b{display:block;color:var(--ink);font-size:20px;margin-bottom:6px}
.crumbs{font-size:15px;color:var(--quiet);margin-bottom:18px}
.crumbs a{color:var(--quiet)}

/* about */
.about-grid{display:grid;grid-template-columns:1fr 1fr;gap:64px}
.about-grid h2{font-size:clamp(34px,3.6vw,48px);margin-bottom:18px}
.about-grid p{color:var(--muted)}
.about-grid p+p{margin-top:16px}
.proof{display:grid;grid-template-columns:repeat(2,1fr);gap:18px;margin-top:8px}
.proof div{background:var(--paper);border:1px solid var(--line);border-radius:14px;padding:22px}
.proof b{display:block;font-family:var(--serif);font-weight:400;font-size:34px;line-height:1.1}
.proof span{font-size:15px;color:var(--quiet)}

@media (max-width:960px){
  .operators .wrap,.about-grid,.calc{grid-template-columns:1fr;gap:36px}
  .ind-grid,.quotes,.pains{grid-template-columns:1fr}
  .calc{padding:32px 22px}
}

/* ---- v3 additions ---- */
.role-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
.role{display:flex;flex-direction:column;gap:8px;padding:24px;border-radius:14px;background:var(--paper);border:1px solid var(--line);text-decoration:none;color:var(--ink)}
.role:hover{border-color:var(--accent)}
.role h3{font-size:19px;font-weight:600}
.role .save{font-family:var(--serif);font-size:30px;line-height:1.1;color:var(--accent)}
.role small{font-size:14px;color:var(--quiet)}
.biz-list{columns:3;column-gap:40px;list-style:none;margin:0;padding:0}
.biz-list li{break-inside:avoid;padding:14px 0;border-top:1px solid var(--line)}
.biz-list b{display:block;font-size:17px}
.biz-list span{font-size:15px;color:var(--muted)}
.calc-rows{display:grid;gap:14px}
.calc-row{display:grid;grid-template-columns:2fr 1fr 2fr auto;gap:14px;align-items:end;padding:18px;border:1px solid var(--line);border-radius:14px;background:#fff}
.calc-row .x{min-height:48px;min-width:48px;border:1px solid #CFC8B8;border-radius:10px;background:#fff;font-size:20px;cursor:pointer;color:var(--muted)}
.calc-totals{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-top:28px}
.calc-totals div{background:var(--ink);color:var(--ground);border-radius:14px;padding:22px}
.calc-totals b{display:block;font-family:var(--serif);font-weight:400;font-size:clamp(28px,3vw,40px);line-height:1.1}
.calc-totals span{font-size:14px;color:#D8D2C4}
.calc-totals div.hi{background:var(--accent)}
.src{font-size:14px;color:var(--quiet);margin-top:18px}
.tbl-wrap{overflow-x:auto;border:1px solid var(--line);border-radius:14px;background:var(--paper)}
table{width:100%;border-collapse:collapse;font-size:16px;min-width:560px}
th,td{text-align:left;padding:14px 18px;border-bottom:1px solid var(--line);vertical-align:top}
th{font-weight:600;background:var(--sand)}
tr:last-child td{border-bottom:0}
.two-col{display:grid;grid-template-columns:1fr 1fr;gap:40px}
.checklist{list-style:none;margin:0;padding:0;display:grid;gap:12px}
.checklist li{padding-left:30px;position:relative;color:var(--muted)}
.checklist li::before{content:"";position:absolute;left:0;top:7px;width:16px;height:16px;border-radius:50%;background:var(--accent)}
.checklist.keep li::before{background:var(--line)}
.article{max-width:760px}
.article h2{font-size:34px;margin:44px 0 14px}
.article p,.article li{color:var(--muted);font-size:19px}
.article p+p{margin-top:16px}
.article ul,.article ol{padding-left:24px;display:grid;gap:10px;margin:16px 0}
.article .meta{font-size:15px;color:var(--quiet);margin-top:16px}
.guide-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.sticky-cta{display:none}
@media (max-width:760px){
  .sticky-cta{display:flex;position:fixed;left:0;right:0;bottom:0;z-index:20;padding:12px 16px calc(12px + env(safe-area-inset-bottom,0px));background:var(--ground);border-top:1px solid var(--line)}
  .sticky-cta .btn{width:100%}
  body{padding-bottom:84px}
}
@media (max-width:1100px){.role-grid{grid-template-columns:repeat(2,1fr)}.biz-list{columns:2}}
@media (max-width:960px){.calc-totals{grid-template-columns:repeat(2,1fr)}.two-col,.guide-grid{grid-template-columns:1fr}.calc-row{grid-template-columns:1fr 1fr}}
@media (max-width:600px){.role-grid{grid-template-columns:1fr}.biz-list{columns:1}.calc-row{grid-template-columns:1fr}}

/* ---- v4: case study ---- */
.case{display:grid;grid-template-columns:1.1fr 1fr;gap:56px;background:var(--ink);color:var(--ground);border-radius:28px;padding:64px}
.case h2{font-size:clamp(34px,4vw,54px)}
.case p{color:#D8D2C4;font-size:19px}
.case p+p{margin-top:16px}
.case .kicker{color:#F0A27F}
.case-stats{display:grid;grid-template-columns:1fr 1fr;gap:16px;align-content:start}
.case-stats div{border:1px solid #3A3834;border-radius:16px;padding:24px}
.case-stats b{display:block;font-family:var(--serif);font-weight:400;font-size:clamp(34px,3.6vw,48px);line-height:1.05;color:#fff}
.case-stats span{font-size:15px;color:#BDB6A8}
.case a{color:#F0A27F}
.case .note{font-size:14px;color:#9E978A;margin-top:20px}
@media (max-width:960px){.case{grid-template-columns:1fr;padding:36px 24px;gap:32px}}