Assistants
Claude
Reads, writes and reasons over your documents; the model every Bench Labs tool is built on.
ChatGPT
General-purpose assistant for drafting and brainstorming.
Gemini
Google's assistant, built into Workspace.
Automation and glue
Zapier
Connects apps with no code; good for simple when-this-then-that flows.
Make
Visual automation builder for multi-step workflows.
n8n
Self-hostable automation with full control over data.
Scheduling and meetings
Cal.com
Open-source scheduling; what we use for our own sit-downs.
Calendly
Booking links and round-robin scheduling.
Otter.ai
Meeting transcription and summaries.
Documents and data
Notion
Wikis, SOPs and simple databases with built-in AI.
Airtable
Spreadsheet-database hybrid for trackers and CRMs.
Google Workspace
Docs, Sheets and Gmail with Gemini built in.
Money
QuickBooks
Small-business accounting; keep it, and build tools around it.
Stripe
Payments and invoicing with a clean API.
Wave
Free invoicing and accounting for very small businesses.
Marketing and content
Canva
Design templates with AI image and copy helpers.
Loom
Quick screen recordings for training and client updates.
Mailchimp
Email campaigns and simple automations.
Websites and hosting
Netlify
Where this site and most of our client sites live; forms and functions included.
Google Search Console
See which searches bring people to your site.
Google Business Profile
Free local listing that drives calls and directions.
How to pick
Keep the regulated stuff (accounting, payroll, payments) on the big platforms. Use an assistant like Claude for reading and writing. Then close the gaps between those platforms with small custom tools built for your business: the quote that knows your prices, the follow-up that goes out after every job, the report that pulls three systems onto one page. That last part is what we build.
Give us a free hour. We'll show you where the time goes.
Pick a time that works and we'll meet on video, or send the basics and we'll reach out within one business day. Want to make the hour count? Fill out the full pre-sit-down questionnaire; it takes about 10 minutes.