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Tools for peptide and wellness brands getting off the ground

New brands run on spreadsheets until something breaks: a lot number gets mixed up, a wholesale quote goes out wrong, a reorder gets missed. We've operated in this space and build the tools we wished we had.

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Sound familiar?

Inventory by guessworkStock, lots and COAs tracked across different files.
Quotes by handWholesale and clinic pricing rebuilt for every order.
Customers go quietNo system for reorders, follow-ups or who bought what.

Tools we often build for peptide businesses

Starting points, not a menu. Your sit-down decides what's actually worth building.

Lot and COA tracker

Every batch, lot number and certificate of analysis in one searchable place.

Wholesale quote builder

Tiered pricing, minimums and shipping rules turned into instant, accurate quotes.

Customer and reorder CRM

See who's due to reorder and send the follow-up before they shop elsewhere.

Why Bench Labs

Business people, not coders. That's the point.

Most AI shops are run by developers who are great at code and new to your problems. We're the opposite. We've built and run real businesses, so we understand the problem first, then build the tool around it using Claude, and bring in developers where needed while we oversee every step.

Made in America. Family-operated.

A typical dev shopBench Labs

Starts with the technologyStarts with your business problem

Talks in features and codeTalks in hours, dollars and headaches

Hands you software and leavesTrains your team until they're confident

You manage the developerAn experienced operator manages it for you

You rent their platformYou own what we build

Case study: our own businesses

We built it for ourselves first.

Before offering this to anyone, founder Jonathan Cole used the exact process on his own companies. He built his business websites with Claude, grew them with organic SEO and paid marketing, and replaced work that used to require paid staff with custom tools.

Bench Labs exists to do the same thing for other businesses: the same playbook, run by the same person, fitted to how your business works.

Read the full case study

100,000+website views per month

$100,000+saved per year in employee costs

Organic + paidSEO and paid marketing, on Claude-built sites

Same playbookwe now run for clients

Results from the founder's own businesses. Every business is different, and we don't promise the same numbers for yours.

Questions from peptide businesses

Do you help with product claims or compliance?

We build operational tools, not legal advice. We'll flag where your workflow touches compliance so you can involve the right people.

We're pre-launch. Is it too early?

No. Setting up the right tools before launch is cheaper than untangling spreadsheets later.

Who actually builds the tools?

We design every tool ourselves using Claude, and bring in vetted developers for the pieces that need them. A business person oversees every build from start to finish, so it stays focused on what you actually need.

Is the sit-down really free?

Yes. You get a written plan of the tools worth building whether or not you hire us. You only pay if you decide to go ahead with a build.

Tell us where your week goes. The first hour is free.

Send the basics and we'll reach out to schedule a video call. Want to make the hour count? Fill out the full pre-sit-down questionnaire instead; it takes about 10 minutes.