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The $100,000 question: what we stopped paying people to do

By Jonathan Cole, founder. .

Across my businesses, custom tools built on Claude now do work that would otherwise cost me more than $100,000 a year in salaries and benefits. People hear that number and assume I fired a department. I didn't. I stopped hiring for jobs that were really just repeated steps, and I kept hiring for jobs that need a person.

The work that made the cut

  • Writing that follows a pattern. Quotes, follow-up emails, product descriptions, internal summaries. The first draft is now instant and in our voice; a person approves it.
  • Reading that ends in a decision. Incoming forms, documents and long email threads get summarized into "here's what they want and what to do next."
  • Tracking that used to live in someone's head. Who's due for a reorder, which lot is expiring, which invoice is late. The tool watches; a person acts.
  • Answering the same questions. Staff questions about policy, pricing and process get answered from our own documents instead of interrupting whoever knows.

The work that didn't

Closing a deal. Calming an upset customer. Deciding whether to take on a new supplier. Anything where the answer depends on reading a person in the room. We're a family-operated business and we like it that way; the tools exist so the people we do hire get to do the parts of the job that need a human.

How the math actually works

A full-time admin or bookkeeper costs a small business roughly $60,000 to $75,000 a year once you add benefits and payroll taxes, based on BLS median pay. You rarely replace a whole person. You replace the 40% to 70% of their week that's repetitive, which either means one fewer hire as you grow or a team that gets through twice the work. Do that across three or four roles and you're past six figures. Our savings calculator runs the numbers for your business.

What it cost

Nothing like what it saved. The ongoing cost is a Claude subscription. The upfront cost was my time, which is now the thing we sell: a free hour to find your version of this list, then a fixed-price build.

Give us a free hour. We'll show you where the time goes.

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